AERO™ National S'mores Day

In celebration of National S’mores Day on Thursday, August 10th, AERO transformed a busy street corner into an urban campground and made s’mores with 3 varieties of AERO chocolate. The public experienced a camp-inspired environment, and tasted first-hand why melted AERO bubbles make the ultimate s’mores.

Agency: Community
Role: designer, art director, production

Dairy Farmers of Canada Don't Cry Over Spilled Milk

Most Canadians aren't aware that February 11th was National Don't Cry Over Spilled Milk Day. Our milk is so world-class that we think it's a pretty silly statement and Canada's Dairy Farmers agree. That's why this year we're helping to show Canadians "If it's made with Canadian Milk, it's worth crying over". We helped amplify DFC's new brand platform by asking Union commuters to show us their best cry face in a cheeky photo op. We emailed and printed the photos with a spilled dairy overlay to drive home the message, essentially creating personalized campaign posters with each picture. Once they were finished having a good cry over their spilled dairy, we made them feel better with branded facial tissues and a delicious mac and cheese recipe.

Agency: T1
Role: creative director

ParticipACTION 150 PlayList

This year, Canadians will be invited to participate in the ParticipACTION 150 Play List – 150 physical activities they can complete to win weekly, monthly and grand prizing. T1 lead strategic planning, sponsorship strategy, development and deployment of the program. After Canadians voted to choose the 150 activities that resonated most, a media launch event was the first stop of this year-long cross-country tour to get people moving. The ultimate list of physical activities defines us as Canadians and reinforces that being active is synonymous with who we are as a country.

Agency: T1
Role: creative director, art director

First Official Team-led Tailgate in Canada

The Toronto Argos now have an authentic tailgate party tradition – complete with bands, BBQ, cheerleaders, games and player appearances. With the help of the City of Toronto, Ontario Place and Exhibition Place, T1 brought "This is Argos Football" to life in the biggest way possible. But it wasn't a one-time thing. The Argos tailgate experience will continue to be a part of all home games, all season long.

Agency: T1
Role: creative director, art director
Credits: Brook Johnston – copywriter

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Fending Off Hangovers at Saint-Jean-Baptiste Day

Saint-Jean-Baptiste Day in Québec is a massive celebration. But much of the partying takes place the night before, and many Quebecers start the day under the weather. T1 sent in the AIR MILES "Unité d'intervention: Division Party", a tongue-in-cheek faux-paramedic hangover response team travelling in a branded ambulance stocked with supplies to refresh and energize.

Agency: T1
Role: creative director
Credits: Adam Mohammed – copywriter, Selina Wong – art director, Nick Kopa – designer

Taking The Struggle Out Of Festival Camping

AIR MILES' activation at Pemberton Music Festival sought to alleviate pain points for festival attendees. Over five days AIR MILES Bandwagon brought campers' gear from car to campsite, Smile Booths and roaming brand ambassadors gave away festival essentials and campers awoke to surprise and delight AIR MILES Air Drops.

Agency: T1
Role: creative director
Credits: Tara Wright – copywriter, Dorota Kepka – Art Director, Bernadette Funk – designer

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OTMPC #DiscoverON

I made this giant, inflatable suitcase for the Ontario Tourism Marketing Partnership Corporation’s Tourism Day at Yonge Dundas Square today.

Agency: FUSE
Role: art director