Foodora Taste Buds

On-demand food delivery company foodora celebrated International Friendship Day 2018 by partnering with Toronto startup inkbox — a company that provides consumers with semi-permanent tattoos that last up to 18 days. For the promotion, the tattoos depicted classic food pairings — from wine and cheese, to milk and cookies — by artist Curt Montgomery

Additionally, foodora hosted a pop-up 'Taste Buds Tattoo Parlour' in Montréal where foodies had the opportunity to get permanently inked by Montgomery when they showed their foodora receipt.

Taste Buds was picked up by Mobile Syrup, Trend Hunter, Quiq, and Boston Mail.

Agency: Eighty-Eight
Role: creative director, concept