This year, Canadians will be invited to participate in the ParticipACTION 150 Play List – 150 physical activities they can complete to win weekly, monthly and grand prizing. T1 lead strategic planning, sponsorship strategy, development and deployment of the program. After Canadians voted to choose the 150 activities that resonated most, a media launch event was the first stop of this year-long cross-country tour to get people moving. The ultimate list of physical activities defines us as Canadians and reinforces that being active is synonymous with who we are as a country.
ROLE: creative director, art director