T1 kicked off AIR MILES Detour with a band on the edge of the CN Tower. Canada voted, and Port Hawksebury, Nova Scotia won a concert from Grammy Award winning artist Meghan Trainor. Local performers played and fans kicked back in our AIR MILES Lounge, made their mark on a giant colouring wall and flooded social media with selfies featuring a giant Detour sign and Centre Stage frame.
ROLE: creative director
CREDITS: Jess Tobin – copywriter, Noel Naguiat – art director