The Toronto Argos now have an authentic tailgate party tradition – complete with bands, BBQ, cheerleaders, games and player appearances. With the help of the City of Toronto, Ontario Place and Exhibition Place, T1 brought "This is Argos Football" to life in the biggest way possible. But it wasn't a one-time thing. The Argos tailgate experience will continue to be a part of all home games, all season long.
ROLE: creative director, art director
CREDITS: Brook Johnston – copywriter