Fending Off Hangovers at Saint-Jean-Baptiste Day

Saint-Jean-Baptiste Day in Québec is a massive celebration. But much of the partying takes place the night before, and many Quebecers start the day under the weather. T1 sent in the AIR MILES "Unité d'intervention: Division Party", a tongue-in-cheek faux-paramedic hangover response team travelling in a branded ambulance stocked with supplies to refresh and energize.

Agency: T1
Role: creative director
Credits: Adam Mohammed – copywriter, Selina Wong – art director, Nick Kopa – designer