Taking The Struggle Out Of Festival Camping

AIR MILES' activation at Pemberton Music Festival sought to alleviate pain points for festival attendees. Over five days AIR MILES Bandwagon brought campers' gear from car to campsite, Smile Booths and roaming brand ambassadors gave away festival essentials and campers awoke to surprise and delight AIR MILES Air Drops.

Agency: T1
Role: creative director
Credits: Tara Wright – copywriter, Dorota Kepka – Art Director, Bernadette Funk – designer